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Industry Landscape Pulse Check Survey

Following Comms Lab 2017, we asked external attendees for their thoughts on the current internal comms landscape.
Here’s what they said ...
54%

 would not  describe internal communications as creative.

62%

said internal communications  are not  valued equally to external marketing and PR initiatives.

50%

said their leadership team  does not  understand the direct correlation between internal comms and bottom-line business performance.



At present, what do you believe is the greatest internal communication challenge within your organisation?

At present, the internal communications
priority within your organisation is ...
20%

MAJOR ORGANISATIONAL CHANGE

38%

VISION, VALUES AND STRATEGY

What are the greatest challenges to articulating the relationship between internal comms & bottom line business performance?
75%

said there are formal KPIs in place to  measure the effectiveness  of their internal communications.

65%

had  NO IDEA  what the annual  budgets for internal communication  were within their organisation!

58%

invest in  external support  for internal comms.


To explore Power of Visual Communications tips or access the full white paper,
visit the Comms Lab 2017 microsite. →

Internal Comms Landscape Survey carried out in May 2017 by PwC’s The Difference - Creative Comms via anonymous online Q&A. Total of 24 respondents involved, 100% of whom were external professionals primarily working across either internal communications, transformation & change, marketing or public relations. For further details, please contact: info@commslabonline.com